Editorial

Our fifth issue comes out on 20.10.2010 exactly on the International Statistics Day. Our idea is to capsize the concept of The chicken novel. Statistics is a peculiar subject. It shows everything, but not what we would really like to see, just like Churchill’s idea of bikinis.

Statistics is a subject that works with percentage. The average is always the same. The chicken sums are easily calculated: if you could have a chicken per year, and you ate one over two years, statistically you ate half a chicken per year.
But in reality you could have eaten that chicken during one year and ate none during the next one. Half of the World’s population banquets, the other half dies of hunger, half of the World is on sale, the other half buys. In the same way when we say that the 10% of the working population is unemployed, probably it really means that 30-50 years old are actually working, while 20–30 years olds don’t have a job, this is a huge problem.

Our ambition for a better world is to go for half a chicken each, instead of two chickens for those who are privileged and none for those who aren’t. Many are considering statistics, Benjamin Gilad, Joseph A. Koletar, Aron Goldhirsch and Hans Rosling, and also Galit Shmueli, Kent Johnson in 2 very amusing articles.

The cities in which we work, are a crucial topic of our magazine, that finds substance in the launch of the 100workcities.com web – site, an important research project conducted by Filippo De Bortoli in order to identify liveability themes in metropolises in the next decade.

Allan Hall, took up philosophy in his wonderful piece. Starting from the book Zen in the Art of Archery he investigated new training approaches based on patience and perseverance.

This issue contains many articles that are curious, intense, rich in their content (an example is the research conducted by INSEAD on measuring sustainability inside a company which relates to enteprises’ environmental performances), and we believe wholesome.

Enjoy.

Mirko Nesurini

Chairman
mirko@theworkstylemagazine.com

 

Summary

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Statistics versus Competitive Intelligence

How to make decisions using superior CI

A new approch to real business decisions based on competitive intelligence.

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Statistics in Data Protection.

Making your company stronger

How to protect people: the real key component of a company.

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Statistics in Medicine

Taking risks in medicine

What does it mean for a doctor to give or to decide not to give a treatment.

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Statistics Animated

Bringing statistics to life

How Gapminder started thinking out of the box introducing statistics animation.

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Statistics point of view

Statistics: Math o Myth?

How statistic data could be misunderstood; different evaluations from different experts.

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Sustainability indicators

Measuring sustainability inside the company

Alessandro Zollo present rewords®, an innovative methodology to company sustainability analysis.

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News from the past

Being Zen in business

Starting from the book “Zen in the art or Archery”, an interesting analysis on new ways of doing business.

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Integrate Technology

Effective workplace communication

The evolution of technology contributed to change people work habits.

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Corporate Canteen

Canteens befriend wellbeing

A correct nutrition together with healty food, are the way forward for canteens.

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Company Compliance

From theory to practice

Advices for companies on how to protect their data transfer.

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Copyright

Understanding Us copyright law

The conservation of intellectual property rights for an American employee.

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The ROI of the knowledge

Investing in culture, the way forward

The importance to supply culture, an important brick to build country’s identity.

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Inside the CFO

The DNA of the CFO

A recent report from Deloitte, highlights how the role of CFO has changed.

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Historical Companies

The longevity of historical brands

A research to understand which are the key factors who determinate brands longevity.

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Design Values

Strengthen your design

From the “voice “ of different companies we investigate the evolution of the relationship between companies and designers.

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Unusual jobs

When your work is your passion

How to become a mountain and a safari guide. Two jobs, two life choices.

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Women Gallerists

Striving for recognition

An overview of the world of women gallerist, a profession on the rise.

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Family and work

Working parents: what do your children think

Survey among working parents, to understand their children point of view.

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The Value of a Good Integration

Excellent integration: the rules

The importance of candidates personality together with a good CV are the right mix to get a job.

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To be cool

Design ideas

International Design Excellence Award (IDEA).

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Fashion in the world

The business side of style. Portraits of Claudia Valdiva Valladares, Stefano Colombo, Naomi Simson.

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Istanbul

The city between two worlds

A trip in the city where East and West meet.

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Denver

The economical queen of the Us

The Work Cities Guide is now heading to Denver.

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France

Paris, still shines

How the best French companies got through the crisis.

Marseille City Guide

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Waste Management

Does clean mean rich?

A trip between different cities’ waste management, to find the best solution.

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Cultural Sponsorship

Finance loves the art

Following CS around the world, we investigate how an international company promotes art.

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Always in motion

Living on-the-go

A portrait of people who spend hours in traffic or on a train while going to work.

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Book selection

Exciting new releases and interviews with the authors.

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Our choices



 

 

Authors

Aachen

Hermann Buhlbecker. Owner of the Lambertz group, one of Germany’s oldest brands (since 1688).

Älmhult

Lars Dafnäs. IKEA’s Design Manager.

Bellingham

Jason D. Martin. Professional Mountain Guide and the Operations Manager at the American Alpine Institute.

Bellinzona

Aron Goldhirsch, M.D. Physician-in-Chief of the Division of Research at the Oncology Institute of Southern Switzerland.

Bergamo

Giovanni Colombo Marketing manager of the International group of Dussmann service Italy.

Bolivia

Joseph A. Koletar Published author. He is a Certified Fraud Examiner with a Doctorate in Public Administration.

Boulder

Betsy Novak Executive Director of the American Mountain Guides Association.

Cambridge

Benjamin Gilad, PhD President of the leading global training institution in competitive intelligence, The Fuld-Gilad-Herring Academy of CI.

College Park

Galit Shmuéli Associate Professor of Statistics Department of Decision, Operations & Information Technologies at Robert H. Smith School of Business, University of Maryland.

Cologne

Julia Furelaud Spokesman of the Trecentenarian company, Farina 1709.

Conwy

Martin Chester Director of Training at Plas y Brenin National Mountain Centre and Publicity Officer for the British Mountain Guides.

Copenhagen

• Christian Grosen Rasmussen Design Manager of Republic of Fritz Hansen.
• Kasper Salto Designer of the Ice™ Series, Little Friend™ and NAP™ for Republic of Fritz Hansen. He has received several design awards.

Hamburg

Andrée Sfeir Semler Founder –Director Galerie Sfeir Semler Hamburg/Beirut.

Irvine

Kent Johnson Associate Professor-Department of Logic and Philosophy of Science, University of California.

Istanbul

Ural Öcal, Gokce Turkel, Karen Sason Illustrators of Gk Instanbul Tasarim.

Johannesburg

Grant Hine Chief Executive Officer (MD) of FGASA.

Lausanne

Stephanie Vincent-Geslin Doctor in sociology from the University of Paris-Descartes. She is nowadays working as a scientific collaborator in the Urban Sociology Laboratory at EPFL in Lausanne.

Lima

Luis Francisco Gonzales Watson Professional Photographer.

London

• Paul Davis Illustrator who works in Creative Review, Time Out, Graphics International, Print (US) and many others. His recent works were exhibited in Tokyo, New York, Paris and London.
• Hanna Melin Freelance Illustrator and Artist.

Kathmandu

Ram Prasad Ghimire Executive Director of Nepal Academy of Tourism and Hotel management (NATHM).

Milan

• Edoardo Venturini Strategies, Marketing, Communications & Client Relations Manager for Sodexo Italy.
• Alessandro Zollo CEO Rewords. He served as research manager on the Italian Centre for Social Responsibility (I-CSR) and as a consultant for Accenture and Ernst and Young Financial Business Advisors.

Nelspruit

Cornè Schalkwyk Marketing and Sales Manager EcoTraining.

New York City

• Gabriel James Byrne Irish actor, film director, film producer, writer, and audiobook narrator. In March 2010 he has been named Ireland’s first Cultural Ambassador.
• Senem Oezdogan Graphic Designer and Illustrator.

Novara

Francesca Crespi Owner of the italian textile firm Crespi 1797 and president of Italian sector of The Henokiens.

Ølgod

Claus Ditlev Jensen Collection & Visuals Director of BoConcept.

Paris

• Jérôme Ballarin Parenthood Observatory’s President, High Council on Family and HR valley’s President.
• Laurent Cousin Marketing Offer, Research & Development manager of Sodexo.
• Magda Danysz Gallery founder of the Galerie Magda Danysz, based in Paris and Shanghai.
• Gérard Lipovich Spokesman of the International Association of Family and Bicentenary Companies, the Henokiens.
• Sandrine Martin Comics Designer.

Pipersville

James Bennett Member of the Executive Board of Directors at the Society of Illustrators, he is also active in the Illustrators Partnership of America.

Rotterdam

• Eelco Van Den Berg Illustrator, Painter, Graffiti writer and DJ.
• Marc De Kuyper Vice President Marketing and Sales USA at De Kuyper Royal Distillers and representative member of the International Family Business Network.

Stockholm

Hans Rosling Professor of Global Health at Sweden’s Karolinska Institute. Co-founder of Gapminder.org.

Sydney

Cybele Malinowski Principal Photographer at Blue Murder Studios.

Taipei City

Yishin Wu One of the worldwide best Illustrator in Taiwan.

Windham Center

David Johnson Freelance Illustrator.

Zurich

Toni J. Krein Head of the Cultural Sponsorship Department at Credit Suisse.