# 03
Flip the magazineEditorial
As of April 2, 2010 The Work Style Magazine will also be available at newsstands Europe-wide and in the USA.
The only international magazine entirely dedicated to work style, our publication provides in-depth news, reviews, studies, and suggestions on topics ranging from life style to the business world.
This year, the key challenge in the job market is overcoming the crisis without adding more problems to those that exist already.
In his article, Allan Hall underlines the importance of keeping things steady, and knowing how to sail through rough waters. Some (people) have had to face ‘hot’ issues that are difficult to overcome. Think Tiger Woods, for instance. A keen analysis from Roger Abrams gives us analogies with corporate crises. The movie Up In the Air, starring George Clooney, provides Aneil and Karen Mishra with the opportunity to analyze how being downsized can be the first step to a positive change. Barack Obama has changed the approach to problem-solving on the part of governments. Paolo Valentino outlines the “method” of this change, which is based on systematic fact-checking, a strong consultant network, and the involvement of a restricted group of ‘followers’ during the decision-making phase. As per usual, we have a number of enthralling stories about people. There’s our special edition on NYC and interviews with Erik Buell and Ben Southall, as well as a fascinating article on São Paulo (with a guide attached) edited by Bahar Puraligil. All examples of the dynamism of people around the world.
Fabian Uzaraga tells us about the most beautiful work environments with the help of Alain De Botton, author of The Architecture of Happiness. Then we have a test on colors conducted by Usa Today, a wide selection of books, and a whole section dedicated to work places.
Don’t forget to check out our ‘To Be Cool’ pages which have been redesigned with the help of Demetra, a young stylist whom we are sure you will like.
Last but not least, illustrator Gaku Nakagawa is back. He’s providing drawings for our magazine, along with other interesting artists.
In short, this issue of The Work Style Magazine is designed to convey optimism and the determination to go for growth.
Enjoy.
Mirko Nesurini
Chairman
mirko@theworkstylemagazine.com
Summary
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Critical thinking online
Truth in information
Social media, an alternative way to do business where truth and counter information can be found.
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See the world in color by Del jones
CEOs show true colors

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Design evolution
The workplace of the future
It’s only too easy to exaggerate our appetite for change, whereas in fact our human instincts simultaneously embrace the new, whilst clinging resolutely to the known.
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Dangerous changes by Alan Vaux
Avoiding solitude
The best advice for being happy in unknown places when moving to another city for work is to establish new habits and identify places to go to.
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Silence is not always golden by Rosario Imperiali
Data protection is freedom
Data privacy is what allows each of us to maintain our dignity in our private lives, just as occurs in the workplace.

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It’s time for the sturdy sailors by Allan Hall
Sliding competencies
The saying ‘when the going gets tough, the tough get going’ has never been more relevant than in these hard times of recession and uncertainty.
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Cooking as Team Building by Pia Colombo
Getting a taste for training
Managing a company and making decisions while cooking are now parallel universes.

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Video Learning by Nigel Phillips
Training video comes of age
The original grainy videos have been replaced by recognizable (soap) actors in slickly produced DVDs and multimedia platforms.

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Mentoring by Jan Northup
Reinventing oneself
Today the age doesn’t matter anymore; it’s the experience and knowledge that count.

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‘Head chopper’ specialists by Karen and Aneil Mishra
Effects of downsizing
Using effective downsizing strategies and treating employees fairly will help to build trust within an organization.
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Money bonuses are important by Ruy Shiozawa
I reward you without money
Trying to listen to people, and saying ‘thank you’ at the end of the day can be a good replacement for money bonuses.
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Heroic managers by Pina Draskovich
A dreamer in the realm of HD
Humility, courage and, above all, passion are what we found in East Troy, while meeting Erik Buell, one of the pioneers today’s motorcycle race technology.

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Unusual jobs by Francesco Mocellin
Ringing the changes
Circuses are more an existential condition than just an artistic enterprise.

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The Best Job in the World by Raquel Méndez
The Island dream
Winner of the The Best Job in the World, Ben Southall 34-year-old tells us about his adventure on the islands of the Great Barrier Reef.
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Speaking volumes by Pia Colombo
Let me tell you a story
In a relationship based on trust and reciprocal recognition of reputation, guest speaker agencies help you organize events.
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Signage trends by Giorgio Tedeschi
Wayfinding communication
Signage systems are the creative business of a number of highly-specialist companies.
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Reforming Wall Street by Matthew Seminara
The US Government’s ideas
President Obama is introducing legislation designed to regulate
the financial industry.
Ethics and the workplace
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Obama Style by Paolo Valentino
The ‘review culture’
Obama seeks a face-to-face meeting with his staff.

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Art cities by Luca Brunoni
Capitals of the culture
Each year two cities are selected as Europe’s Capitals of culture (ECoC).
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New York City by Scott Michels
The city that never stops
The epicenter of the global financial earthquake thinks positive.
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São Paulo by Bahar Puraligil
The financial hub of Brazil
The Work Cities Guide is now heading to São Paulo, a Brazilian boom city.

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The greening of the cities by Filippo de Bortoli
Getting the ‘green light’
Looking green, thinking green, shaping green cities, and living green. Local administrations are leading the way.
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Polluted cities by Sachin Joshi
The cost of doing business
How companies can benefit from an active contribution to a less polluted site and city.
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Furniture: not sitting down on the job by Milan Lee
Simplicity & sustainability
The investments in furniture are just 1% of company costs. The office furniture industry has suffered a lot as a result of the economic crisis. We interviewed several office furniture industry companies to see how they are coping with the downturn.
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The stylish workplace by Fabian Uzaraga
Aesthetics and happiness
In a world where the environment no longer seems limitless, meaning will increasingly be sought in workplaces that are genuinely committed to corporate social responsibility.
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Head Hunters seek ‘enthusiastic multi-specialists’ by ICC Partners
Managers’ attiditudes
Human capital can help to start a new cycle of growth and economic development.
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Global overview by Pina Draskovich
Movers and shakers
IIC Partners : “We bring you a world of talent”.

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Fatal error by Roger I. Abrams
Woods Redux
Can companies learn something from Tiger Woods?
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To be cool
Design ideas
iF International Product Design Award 2010.

- Fashion in the world
- The Business side of style

- portraits of Axel Knapp, Ana Claudia Fatia, Simon Hammerstein (in the picture).
- Our choices
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International book selection
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Authors
Bassano
Mocellin Francesco Member of the Circus and Travelling Entertainment Committee at the Department of Culture since 2002, Italy.
Boston
Roger I. Abrams Richardson Professor of Law at Northeastern University School of Law in Boston.
Brighton
Steven Wilson Illustrator who lives and works in Brighton, UK.
Caracas
Reynaldo L. Vásquez Illustrator. His works have been shown in many publications and galleries around the world.
Carbondale
Alan Vaux Professor of Psychology and Dean of the College of Liberal Arts at Southern Illinois University Carbondale.
Como
Rosario Imperiali Columnist on Il Sole 24 Ore and he has authored several data protection manuals.
Decatur
Goni Montes Scientific illustrator, editorial and advertiser.
Darlinghurst
Victor Pisapia Founder of VictorsFood, specialized in Cooking Team Building activities, cooking classes, food coaching and consulting.
Delta
Julie Burke Owner and Founder of Tall Order. She knows the unique formula for ‘raising the bar’ in servicing her client’s expectations in the catering and team building business.
East Lansing
Aneil and Karen Mishra
Aneil and Karen are both professors at Michigan State University.
Glendale
Jan Northup President of Management Training Systems, is an internationally recognized author, speaker, and organizational strategist.
Kuala Lumpur
Antonio Corbi Lawyer and Entrepreneur.
Libertyville
Brian Palmer President of the National Speakers Bureau. He is an active member of a number of industry organizations.
Lyon
Sophie Desjardin Editor in Chief at Euronews.
London
Neil Hogan Creative Director of Spence Harris Hogan -SHH Design.
Hanna Melin Freelance illustrator and artist.
Milan
Demetra Dossi, 21 year old student who has created pigchic.com, a blog that talks about fashion and trends.
Andrea Ceriani CEO of KKIEN Enterprise, a training company offering programs in organizational development and addressed to major Italian companies.
Munich
Lutz Duerichen Life Style Photographer.
Naples
Riccardo Imperiali Heir of one of the oldest aristocratic families in Naples (Italy).
Neuchâtel
Luca Brunoni
Lawyer with a Master in Sport and Business Law from the University of Neuchâtel.
Newberg
Craig E. Johnson Professor of Leadership Studies and Director of the Doctor of Business Administration program at George Fox University in Oregon.
New Delhi
Sachin Joshi Deputy Director of the Centre of Excellence for Sustainable Development, New Delhi.
New York City
Peter Arkle Freelance illustrator of books, magazines and ads.
Charles Beckwith Editorial fashion photographer based in NYC.
Scott Michels Freelance journalist specialized in government, legal affairs, law, crime, courts.
Suzen O’Rourke Owner of Cooking by the Book.
Carlton Sedgeley Founder and President of Royce Carlton.
Matthew S. Seminara
Attorney practicing in the areas of corporate, real estate, and labor and employment law.
Rotterdam
Eelco van den Berg
Illustrator, graffiti writer and dj.
San Francisco
Michael Frick Founder and President of Speakers Platform.
São Paulo
Ruy Shiozawa CEO at the Great Place to Work Institute® Brazil.
Claudio Edinger Brazilian photographer and award winning author of twelve books.
Singapore
Samia Ahad Successful businesswoman turned chef, and now food entrepreneur.
Sofia
Daniela Dimitrova BMW manager in Sofia.
South Orange
Bill Lee Vice-President of Client Development at Eagles Talent Speakers Bureau.
Stockholm
Erik Wachtmeister Founder of ‘aSmallWorld’. Unlike other social networks, ASW aggregates an existing community of people that are already highly connected.
Taiwan
Yihsin Wu One of the most important illustrators in Taiwan.
Tokyo
Touko Okamura graduated from Nihon University College of Art with a major in Photography. In 1997 Touko launched her career as a freelance illustrator.
Washington
Paolo Valentino Corriere della Sera’s correspondent from Washington since 2007, where he initially reported on Barack Obama’s campaign.
Windmill Hill
Berry Winter is director of JamBerry and (he is) specialised in providing performance training and coaching for people in business.





