# 02
Flip the magazineEditorial
In the past year, relations between companies and their employees have changed radically.
We have gone from a situation of a relaxed atmosphere to one of great tension with prospects for the future still uncertain.
Our magazine is an observatory on the changing styles of business conduct and is the mirror on workers’ perception of the management. For us, this is an interesting time to consolidate the reputation of the head through dialogue with our authors around the world.
This magazine is a platform for the exchange of opinions, ideas and plans for the future world of work. In the following pages, I point out the research conducted by CRF Institute on the “Generation Y”, and what we wanted is to go deeper with the interviews focused on the ability of companies to give “space” to the young ones and keep them within the company. The editorial is by Mario Antonio Reda, an Italian psychiatrist who, with other colleagues, wrote the “theory of the knowledge organization.”
Reda deals with the psychological aspect of change. We then have articles on Hong Kong, opening with an interview with Parag Khanna, the author of the revelation book “The Three Empires.” Khanna reports, already on the cover, which the successful countries are that offer the best work opportunities, for the coming years.
We also publish a unique contribution to Twsm by Jeremy Rifkin who addresses the issue of “network connections” as a factor for change introduced by Barack Obama and one by Robert Levering and Palle Ellemann on change management. We believe that working is also an environmental issue.
Therefore, in this issue we launch a series of guides on the “work cities”, conducted by Filippo de Bortoli and implemented by Valentina Rigoldi. Inside the magazine an article is also devoted to Izmir, a Turkish city that seeks to succeed.
Finally, another issue that is important to us, the sensitivity to the environment, is being touched upon with an article by Sutanto Soehodho from Indonesia, who talks about intelligent transportation. If we all use environment-friendly transport to go to work, the world would hugely benefit from it.
Summary
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Thinking out of the box by Jeremy Rifkin
Distributed Capitalism
Jeremy Rifkin, president of the Foundation on Economic Trends (picture).

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Young Generation at work by Elena Sassi
Rejuvenated business
An article about the importance of retention of the new generation for every business today, on the basis of an international research by CRF.
- How to effectively retain Generation Y?
Illustrations by Daniela Dobric
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Emotional consequences by Mario Antonio Reda
Psycho-rumination
Mario Antonio Reda is a psychiatrist, a full time professor at Clinical Psychology and the director of Neurology and Neurosurgery department in University of Siena.

Illustration by Goni Montes
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Business at usual? The recession; a year on ... by Nigel Philips
Communism for the rich
Nigel Phillip discusses the bonus culture,”communism for the rich”, depending on real facts of the crisis.
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Workplace: Exchange ideas by Valentina Rigoldi
Fabulous ideas
A quality workplace is fundamental not only for better productivity but also for better exchange of ideas.
- Environmental quality
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Art: "Industrial sensitivity" by Matteo Bianchi
Invest in beauty
We collect for love, for fad, for gaining prestige to our position in the society and for permanence in time, in fact after death since art remains as symbolic value.
- Two legendary stories

Luigi Rossi: 1) Portrait, 1916 2) The Wheat, 1910
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Corporate Social responsability by Pina Draskovich
CSR is on the reputation index
Pina Diraskovich talks about Corporate Social Responsibility and Reputation Index, with points of view and real examples of ‘active’ companies around the world.
- From the companies
- Some real examples of CSR activities
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Economic relaunch by Parag Khanna
Sleeping tigers
An interview with Parag Khanna regarding the new powers of the world.


Illustration By Yihsin Wu, Parag KhannaDirector of the Global Governance Initiative and senior Research Fellow in the American Strategy Program at the New America Foundation
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The current situation by Fabian Uzaraga
Hong Kong: the tiger is still roaring
Fabian Uzaraga reports on how the old tiger, Hong Kong is standing against the crisis.
- Work in the city of HK. A glance on the city, with tips about living Hong Kong.
- Successful companies in HK. An article, nearly a guide on how to succeed in Hong Kong, with the real time success stories of leading companies.
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City for people by Filippo De Bortoli
Medium size is better
Filippo De Bortoli points out the development of middle sized cities around the world.
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Create new jobs by Luca Brunoni
Olympics, work in progress
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Evolutions by Giorgio Tedeschi
Leader rational
How the concept of the leadership is changing during crisis period.
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Change management: Best response by Palle Ellemann and Robert Levering
Take benefit out of the crisis
Palle Edelmann and Robert Levering advise on how to respond to the crisis.
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Benefit Law by Matthew Seminara
The bonus termination

Illustration by David Johnson
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Performance: Military attitude by Allan Hall
Master and commander
They are used to giving orders and receiving them, thinking quickly and logically in life-or-death situations, nurturing respect among both underlings and superiors and leaving their egos parked at the door until the job gets done.
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Joining the company with AIMS International
How to prepare yourself
- Movers and shakers
by “AIMS International, an Executive Search Consultancy and Recruiting Consultant Agency.
Illustration by Giulio Macaione (Madlena Borisova, Wadsack Trust Company Executive Director in Sofia)
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To be cool: Matt Bradley (San Francisco), Monika Schmutz (Tel Aviv), Christina Loh (Hong Kong)
The business side of the style

Monika Schmutz, Deputy Ambassador of Switzerland in Israel. Recycled Bag from Hong Kong.
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Trends: Wine selection by Paolo Ruozzo
Producers and experts
An article on wines by Paolo Ruozzo, with the selections and prospectives of both the producers and the experts around the world.
- Product prospectives
- Best vintages

Villa Argiano (Italy)
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Determined to succeed by Bahar Puraligil
Victory despite defeat
An article about Turkey’s third largest city, Izmir, and how the touch of EXPO 2015 gives greater hopes despite the defeat against Milan.

Izmir Mayor, Aziz Kocaoglu
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Public transportation by Sutanto Soehodho
Urban intelligence
An article about intelligent transportation by Sutanto Soehodho.

Illustrations by Patray Lui
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Employee of the month by Aubrey C. Daniels
The failure of Eom
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Book
- Toxic leaders
- Our selection
- Moving out of the box
- Management training and development in China
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Authors
Amsterdam
Patray Lui, Interaction designer and illustrator.
Atlanta
Aubrey C. Daniels, 30 years of experience from working with organizations to apply the science of human behavior in the workplace. Daniels is the author of four best-selling books.
Barcelona
Alejandro Mingarro, Illustrator for the multidisciplinary Brosmind studio.
Bucharest
- Andrei B. Tarnea, President of EUNIC (European Union National Institutes For Culture) Brussels for 2009-2010.
- Mihaela Perianu, Managing Partner and founder of the AIMS company in Romania.
Buenos Aires
- Juan Martín Uncina, Vice President of Human Resources of TGS since 2004.
- Julio Bresso , General Coordinator CSR of Mapfre Argentina.
Cambridge
Malcolm Warner, Member of the International Business research group and the Human Resources & Organisations teaching group.
Chandigarh
Anupama Arya, Award for Excellence - Women Entrepreneur of the Year 2007-08” by Software Technology Parks of India.
Chicago
John W. Poracky, Senior Partner with M. Wood Company and Member of AIMS Board of Directors.
Copenhagen
Palle Ellemann, Head of Great Place to Work® Institute Europe.
Decatur, Georgia
Goni Montes, Scientific illustrator, editorial and advertiser.
Dublin
Michele Ryan, HR Director for McDonald’s Restaurants of Ireland.
Ennevelin
Sylvain Breuzard, CEO of Norsys which he founded in 1994.
Hong Kong
Philip Bowring. Columnist for the International Herald Tribune and the South China Morning Post. — Dennis Fung. Photographer, founder of DF Photowork. — Christopher Hammerbeck. Executive Director of The British Chamber of Commerce in Hong Kong. — Charles Ng. Associate Director-General of Investment Promotion at InvestHK.— Robert Schuddeboom. Consul-General of the Kingdom of The Netherlands in Hong Kong and Macao
Izmir
Rebii Akdurak. Head of Makotrans, international business of transportation. — Alex Baltazzi. President of Eagean Association of Travel Agencies. — Deniz Barcin. Chairman of Barcin Spor, the biggest sporting goods retail chain in Turkey. — Ekrem Demirtas. President of Izmir Chamber of Commerce, chairman for Dodas Natural Gas Distribution —. Alim Ahmet Senocak. Deputy managing director and CEO of Klimasan. — Omer Yungul. Head of Vestel, one of the world’s largest producers of software and satellite services. — Ahmet Onder. Head of Renk Hali, a carpet manufacturing and exporting company founded in 1909. — Deniz Ozkardes. Currently a board member of Viltur and Mövenpick Hotel Izmir.— Ali Pehlivanoglu. Chairman of Pehlivanoglu the biggest local market chain in Turkey — Tunc Soyer. Former General secretary for Expo 2015 executive council. — Hilmi Ugurtas. Chairman of Izmir Atatürk Industrial Zone.
Jakarta
Sutanto Soehodho, Chair of Transport Research Group, University of Indonesia.
London
- Nigel Dancey, Senior partner of Foster +Partners since 2004. He joined the company in 1990.
- Jonathan Sergison, Partner of Sergison Bates Architects.
- Julian Lewis. Director and co founder of East architeture and Design.
Madrid
- Carlos F. Ordas. Senior Consultant of Stemper University Degree in Psychology.
- Peter Walmsley. Head of HR at HR Access Solutions, experienced in change management and training.
Modica, Sicily
Simone Aprile. Photographer in Lab House, he is working in Sicily and Milan.
Nagoya
Toshihiro Izuhara. Responsible for Environmental Communication in Brother.
New York City
Matthew S. Seminara. Attorney practicing in the areas of corporate, real estate and labor and employment law.
Neuchâtel
Luca Brunoni. Lawyer, has a Master in Sport and Business Law from the University of Neuchâtel.
Neu-Isenburg
Christian Gall. Executive Director at AirPlus International. He managed international projects in change management.
Paris
Claire Sillam. HRD at Coca-Cola France, previously worked for Bain & Company and Accenture.
Philadelphia
Jeremy Rifkin. Is the author of a wold-wide best-seller book, and the Chairperson of the Third Industrial Revolution Global CEO Business Roundtable.
Phoenix
Alan Goldman. Professor in the Arizona State University.
Rotterdam
Eelco van den Berg. Illustrator, painter, graffiti writer and dj.
San Francisco
- Nick DiGiacomo. Co founder of vanno.com, a social media-based company reputation index.
- Robert Levering. Co founder of the Great Place to Work® Institute.
- Kevin Ng. Editorial and advertising photographer.
Sao Paulo
Bernt Entschev. Author of the book “Executives, Lettuces & Strawberries.”
Shanghai
Roy Muscarella. General Manager at Global Cable Systems Group. He is recognized for team building, motivating people and managing cultural change.
Siena
Mario Antonio Reda. Previous President of the Italian Society of Cognitive Behaviour Therapy.
Sofia
Maria Shishkova. Managing partner of AIMS for Bulgaria & Macedonia.
Stockholm
Danijela Dobric. One of the worldwide best illustrators 2009.
Taiwan
Yihsin Wu. One of the most important illustrators in Taiwan.
Tel Aviv
Amit Israeli. Photographer, he works as a portrait and fashion photographer.
Toronto
David Stank. Vice-president, public affairs at TNS Canadian Facts.
Warsaw
Jerzy Potocki. Managing Partner at AIMS Int. Poland.
Washington
Parag Khanna. Author of the international best-seller The Second World: Empires and Influence in the New Global Order.









